Finance thrives on complexity and opacity. Discover why—and how you can cut through the jargon to truly understand business finances in plain language.
“Opacity is absolutely essential to modern finance,” says Barry Ritholtz, founder of Ritholtz Wealth Management. “It is a feature, not a bug.”
What does this mean? In plain language: finance is deliberately complex. The purpose of this complexity isn’t efficiency or innovation—it’s persuasion. When things are wrapped in jargon and intricate structures, it becomes easier to coax investors into accepting risks they might reject if they actually understood the fine print.
Banks, corporations, and investment products often thrive on this lack of transparency. If investors truly knew the risks buried in the details, many would simply walk away.
The financial system is full of language designed to exclude rather than include. Terms like structured credit default obligations, derivatives, or even EBITDA margins often obscure more than they clarify.
That’s not an accident. As Barry Ritholtz points out, opacity is not a mistake in finance—it’s the business model. Complexity:
Creates dependency on “experts”
Discourages questioning and independent thinking
Protects profits by keeping risks hidden
In other words, the less you understand, the easier it is for someone else to profit at your expense.
But what if we could flip the script? What if finance wasn’t a foggy, jargon-filled maze—but a clear and practical tool for making decisions?
That’s the adventure we invite you to join.
We unlearn the unnecessary complexity.
We relearn the essentials in plain language.
We apply those insights to build real businesses:
Creating imaginative, blue-sky ideas
Designing business models that actually work
Funding and launching ventures
Operating profitably and sustainably
Growing real, tangible value
The result? You walk away with a straightforward, jargon-free understanding of business finance that empowers you to make smarter decisions—without needing to hide behind “experts” or endless acronyms.
Finance doesn’t have to be intimidating. In fact, the clearer it is, the more powerful it becomes as a tool for growth and innovation.
By cutting through the haze, you:
Gain confidence in decision-making
Spot risks before they become problems
Understand the true drivers of profitability
Free yourself from dependency on opaque explanations
Clarity isn’t just refreshing—it’s profitable.
Barry Ritholtz is right: opacity is baked into modern finance. But that doesn’t mean we have to accept it. By unlearning the jargon and relearning finance in plain language, we reclaim control.
Join us on this journey—because finance doesn’t need to be complex to be powerful. It just needs to be clear.